World Cup sponsor Budweiser is producing a new bottle as part of its package of activity around the tournament.

The UK only limited edition FIFA World Cup Trophy Bottle was recently launched and features the iconic gold trophy.

The aluminium bottle has been designed to feel cold in the hand, allows for less spillage and the 473ml size means customers can make fewer trips to the bar.

Budweiser, which is the official beer of the 2010 World Cup, will also be providing promotional kits and launching major TV and press advertising campaigns in the run up to the event - which kicks-off on June 11.