Everything you wanted to know about pub customers..but were afraid to ask!

10 things you ought to know about your customers...

46% spend less than an hour in the pub. An average visit lasts 80 minutes, and few linger longer in the pub than they intend to. And the average spend per visit is £8.83

17% have never been in your pub before  first impressions count, so make sure you make an impact

19% go to the pub alone, 24 per cent come with a partner, 38 per cent with friends and 9 per cent with their families

36% come for a quiet drink. Only 26 per cent are there to eat, just four per cent are enjoying a special occasion and a mere one per cent will be in a business meeting  it all means there could be opportunities to expand your trade

5% go to your pub every day. The average pub-goer will visit once every five days

36% say atmosphere is the most important thing about a pub. For 35 per cent its prices, 30 per cent are most interested in the range of food and drink on offer, 26 per cent like friendly staff and for 19 per cent the pub has to be clean and tidy

73% only visit one pub in a day. Circuit drinking is less important than you might think

56% of 'real ale' drinkers know how much a pint costs in your pub compared to 42 per cent of lager drinkers

91% stick with the same drink while theyre in the pub

Full article at: www.thepublican.com